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SHARED RESPONSIBILITY
In an unregulated industry rife with hypesters,
noodniks and novices, News Bureau's ability to deliver on its promises
is grounded in one simple maxim -- that our professional responsibilities
are shared equally between clients and journalists. It's not always
an easy balancing act but, since 1978, we've managed to earn the
confidence and kudos of both.
NEWS BUREAU UNDERSTANDS
NEWS.
And what constitutes news. And reporters,
editors, columnists, producers and Internet journalists throughout
North America know that News Bureau won't waste their time with
fluff. We build a compelling case for each presentation,
fortify it with supporting data, and craft our news writing in
the concise style and language experienced journalists appreciate. As
such, the right messages generally reach the right audiences.
WE'RE JOURNALISTS TOO.
We speak the language. And we know the lay
of the newsroom. News Bureau's senior media relations specialists
and affiliated agency partners tally more than 200 years of hands-on
newsroom experience as editors, reporters, columnists, assignment
managers, correspondents, broadcast producers, photo journalists
and featured Internet writers. We're marketing timely storylines
to longtime colleagues while other publicists are on hold.
Perhaps that's why News Bureau is the only
public and media relations firm in the United States with the
backbone to deliver results before collecting fees.
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